Analysing Repeat Visitation on Country Level with Passive Mobile Positioning Method: an Estonian Case Study

Authors

  • Andres Kuusik University of Tartu
  • Rein Ahas University of Tartu Positium LBS
  • Margus Tiru Positium LBS

DOI:

https://doi.org/10.15157/tpep.v17i0.912

Keywords:

loyalty, destination loyalty, repeat visitation, tourism marketing, passive mobile positioning method, Estonia

Abstract

The purpose of this paper is to investigate the capabilities and limits of the passive mobile positioning (PMP) method in studying loyalty of tourists on the macro level. The repeat visitors were identified using database of call activities of roaming phones in Estonia since 25.04.2005 till 31.01.2009. For this purpose was developed model which selected repeat visits on the basis of time interval. The findings of the study revealed that it is possible to observe the duration, density, seasonality and dynamics of repeat visitations. In addition the local destinations and events most loved by repeat visitors and the trajectory they are using could be also identified. Another important finding revealed that repeat visitors stay longer in destination than first time visitors. The results presented in this paper could be used by Estonian Ministry of Economic Affairs and Communications and by Enterprise Estonia developing the Estonian tourism policy

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How to Cite

Kuusik, A., Ahas, R., & Tiru, M. (2009). Analysing Repeat Visitation on Country Level with Passive Mobile Positioning Method: an Estonian Case Study. Estonian Discussions on Economic Policy, 17. https://doi.org/10.15157/tpep.v17i0.912

Issue

Vol. 17 (2009)

Section

Articles. Artikeln. Artiklid

License

The publication Estonian Discussions on Economic Policy uses the Creative Commons Attribution 4.0 License. With the delivery of a paper, the author grants to the Board also the right to publish the paper in the journal. The journal has set no obstacles or prohibitions to the authors for the future, and according to the current practice, authors subsequently use their paper as they consider it appropriate. Authors are personally responsible for the content, correct spelling and formatting of their publications.