Towards the semiotics of the observer

Abstract

The problem of the observer and point of view is examined within the broad semiological and cognitive perspective. Structuralist narratology made an attempt of a formal-linguistic classification of points of view to avoid anthropomorphic-visual connotations inherent in narratological terminology. The alternative opportunity would be the usage of terms-metaphors as theoretical models. From the point of view of the observer, the process of text generation evolves in the double space of perception/conception and interpretation. Instead of comparing different media in terms of the privileged metalanguage, it would be more fruitful to base the comparison upon their immanent cognitive characteristics.