From biorhetorics to zoorhetorics

  • Stephen Pain


The present article aims to introduce the field of “Zoorhetorics”, as a particular case of Biorhetorics, earlier introduced by the author in the academic world. A brief explanation will be provided of its aims, methods and models, while particular attention will be devoted to the concept of “sustainable good”, considered crucial in both the “Bio-” and “Zoorhetorics” formulations.


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How to Cite
Pain, S. (2009). From biorhetorics to zoorhetorics. Sign Systems Studies, 37(3/4), 498-508.