@article{Grishakova_2002, title={Towards the semiotics of the observer}, volume={30}, url={https://ojs.utlib.ee/index.php/sss/article/view/SSS.2002.30.2.11}, DOI={10.12697/SSS.2002.30.2.11}, abstractNote={<p>The problem of the observer and point of view is examined within the broad semiological and cognitive perspective. Structuralist narratology made an attempt of a formal-linguistic classification of points of view to avoid anthropomorphic-visual connotations inherent in narratological terminology. The alternative opportunity would be the usage of terms-metaphors as theoretical models. From the point of view of the observer, the process of text generation evolves in the double space of perception/conception and interpretation. Instead of comparing different media in terms of the privileged metalanguage, it would be more fruitful to base the comparison upon their immanent cognitive characteristics.</p>}, number={2}, journal={Sign Systems Studies}, author={Grishakova, Marina}, year={2002}, month={Dec.}, pages={529–553} }