Rahatarkuse arendamine sotsiaalmeedia abil: Kogumispäeviku näide

  • Kati Voomets
  • Leonore Riitsalu
  • Andra Siibak
Märksõnad: finantskirjaoskus, rahatarkus, finantsharidus, sotsiaalmeedia, Facebook, mitteformaalne õppimine

Kokkuvõte

Artikli keskmes on finantskirjaoskuse ehk rahatarkuse arendamine sotsiaalmeedia kaudu. Täpsemalt uuriti Facebooki rahatarkuse teemalist gruppi Kogumispäevik ja seda, milliseid finantsnõuandeid ja -nippe on grupi liikmed sealt saanud ning kas ja kuidas neid igapäevases käitumises rakendanud. Andmeid koguti fookusgrupiintervjuudega gruppi kuuluvate inimestega. Horisontaalanalüüsi tulemusel selgus, et grupp suurendas liikmete teadmisi ning mõjus nende finantskäitumisele positiivselt. Soovitud käitumist toetasid eelkõige grupis jagatud praktilist laadi nõuanded, vastastikune motiveerimine ning grupis välja kujunenud sotsiaalsed normid ja kapital, mis omakorda soodustasid säästlikku elu- ja mõtteviisi. Seega toimis sotsiaalmeedia grupp finantshariduse kanalina. Finantshariduse pakkujad ja poliitikakujundajad saavad tulemuste toel tõhusamalt kavandada sotsiaalmeedia kaudu finantskirjaoskuse arendamist. Lisauurimist vajab sotsiaalmeedia grupi mõju pikaajalisele finantskäitumisele.

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Avaldatud
2021-11-01
Kuis viidata
Voomets, K., Riitsalu, L., & Siibak, A. (2021). Rahatarkuse arendamine sotsiaalmeedia abil: Kogumispäeviku näide. Eesti Haridusteaduste Ajakiri. Estonian Journal of Education, 9(2), 127-154. https://doi.org/10.12697/eha.2021.9.2.06
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